Professional Development Day 2012

DCSWA 2012 Professional
Development Day
Saturday, April 21
AAAS Headquarters, 1200 New York Avenue, NW
Washington, D.C.

8:30 – 9 Registration & breakfast

9 – 10:15 Morning Plenary: Soren Wheeler, senior producer of Radiolab, on “Science as Entertainment”

10:15 – 10:30 Newsbrief Awards

10:30 – 10:45 Break

10:45 – Noon Morning Breakout sessions

  • A. Reaching Your Audience with Social Media, with Danielle Brigida, social media manager for the National Wildlife Federation
  • B. A Book Agent’s View of a Changing Landscape, with Howard Yoon of the Ross Yoon Agency
  • C. Photography for Writers with Monica Corcoran of National Geographic Magazine online

Noon – 1:00 Lunch (if you have dietary restrictions, send a note to

1 – 2:15 Afternoon Breakout sessions 1

  • A. Social Media for Writers — How’s your return on investment? With Lisa King of IDG Interactive, Lauren Modeen of GovLoop and GovDelivery, and Emma Kolstad Antunes of NASA Goddard Space Flight Center.
  • B. Pitch Slam with editors from Science, National Wildlife Magazine, AAARP The Magazine, The Chronicle of Higher Education, and the Science Insider Blog

2:15 – 2:30 Break

2:30 – 3:45 Afternoon Breakout Sessions 2

  • A. How to Train Scientists to Speak to the Media with John Verrico of the Department of Homeland Security’s Science and Technology Directorate
  • B. Create Active Web Content with Merry Bruns of ScienceSites Communications

3:45 – 4 Break

4 – 5 Afternoon Plenary: “Science and Public Outreach” with Monica Smith, exhibition program manager for the Smithsonian’s Lemelson Center for the Study of Invention and Innovation at the National Museum of American History.

Click here to register.