Author Archives: Wayne

Sci-Mation: Animations worth more than a thousand words

By Tashiana Osborne

Have you ever been stumped while trying to explain a complicated concept to someone? Maybe it was something within your specific niche, or maybe it was something you yourself had spent hours researching to better understand?

The Sci-Mation session of DCSWA’s 2015 Professional Development Day aimed to help writers and others do that hard explaining in a different way, by breaking apart overwhelming science concepts using animations rather than words. Panelists shared tips and resources for those who may be new to animation software.

Lauren Wolf and Adam Dylewski of the American Chemical Society highlighted the process and the software they use to make science come to life for their thousands of YouTube viewers. To begin, they brainstorm about what their audience may be interested in learning more about. They then approach the topic by “speaking in chemistry,” but soon begin to convert scientific explanations into shorter and more simplified phrases. The duo then adds images that help with the explanations; these will later be readjusted, revised and animated. They prefer using Wipster to first add comments about what to edit, and then switch to Adobe After Effects for their final edits. The goal is to produce a three-minute video in three to five days.

Dylewski stresses that it is not difficult to put together a video that draws the attention of viewers. “You have to be a little bit better than the average-bar on YouTube,” he said.

See one of their finished “Reactions” YouTube videos here.

Sean Kelley, an animator with the National Institute of Standards and Technology and the Joint Quantum Institute, swears by the free, open-source animating software Blender, which he uses to create and edit 2D and 3D animations. Additionally, Blender can accurately show both small- and large-scale physical and biological processes. “Blender is really useful for showing things that aren’t visible,” said Kelley. It offers a “timeline” to adjust, modify and build up animations, and allows you to customize both 2D and 3D animations to create truly unique and intricate computer art.

For those looking to build their animating skills, Kelley encourages “making an investment in yourself” by paying for animation software courses or searching for free online training. The first site Kelley recommends visiting is Animation Resources.

Adam Cole of NPR stressed how helpful animations can be in explaining complex processes. “If you can’t see it, then animate it!” he said. He showed several different stages of Vimeo and YouTube videos he had produced over the years using his preferred editing software, Adobe After Effects.

Cole sketched out a multi-step process for storytelling through animations:

1. Hand-sketch a general storyboard on a whiteboard (before writing script)
2. Draw out each moment/screenshot
3. Make initial round of edits on storyboard before wasting effort by animating first
4. Make rough animation in After Effects—he referred to this draft as his “Animatic”
5. Checks to see that animated entrances match the video’s audio

Cole highlighted the importance of making the main point as clear as possible to viewers through animations. “You have to think, how can the narrator speak for the images?” he said.

Cole’s upgraded version of an “Animatic”

Cole’s example of a 3D animated video on NPR’s YouTube channel

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The state of science book writing in 2015

Kim Stephens discusses book writing at PDD 2015. Photo by Mollie Rappe
Kim Stephens discusses book writing at PDD 2015. Photo by Mollie Rappe
By Mollie Rappe

From the joy of seeing their books sitting on the shelf to the drudgery of writing 1,000 words each day, no matter what, four authors—panelists John McQuaid, Kimberly Stephens, and Matthew Shaer, along with moderator Michael Chorost—dissected the process of getting a science book published in 2015. Topics ranged from time and money considerations to the rewards of writing a book and the writer-agent relationship.

McQuaid was inspired—while on his Stairmaster thinking about his picky children—to write his second book, Tasty: The Art and Science of What We Eat. His concept was to explain his children’s bizarre tastes in food. He had tried to get his Pulitzer Prize-winning newspaper series Oceans of Trouble, on the world’s threatened fisheries, turned into a book 20 years prior, to no avail. But that effort did lead to forming a fruitful relationship with his current agent, and eventually his first book, Path of Destruction: The Devastation of New Orleans and the Coming Age of Superstorms, on Hurricane Katrina.

Stephens’ The Prodigy’s Cousin: The Family Link Between Autism and Extraordinary Talent will come out November of this year. Stephens co-wrote the book with her mother, a psychologist. Stephens’ mother studies child prodigies and was approached by an agent after appearing on 60 Minutes. Stephens said she found publisher-imposed deadlines to be the best motivation, and stressed the importance of having a social media “platform” for marketing purposes.

Shaer, now a staff writer for Smithsonian magazine, decided to shape his story “The Sinking of the Bounty,” about the sinking of a reconstructed Bounty during Hurricane Sandy, in a digital format. He had debated pitching a long-form magazine story versus a book, and decided upon neither. He pitched the story to Atavist, a digital magazine-like publisher, and the final form was a 20,000-word story with embedded Coast Guard video and Facebook photos.

For Shaer, the pros of going with the digital-only form were the fast turnaround time compared to a traditional book and the 50 percent royalties. The cons were the lack of a shelf presence—as his favorite part about writing his first (traditional) book was “going into a bookstore and seeing it on the shelf” —and the almost complete dependence upon Amazon. Ninety percent of his sales are through Kindle Singles. Also, he had to print the story in “jumbo-sized print” for his proud grandmother.

Chorost, the session moderator, compared writing a book to climbing a mountain—you get the kind of narrative arc and depth that no amount of article-writing can match. He is working on his third book, which will be about extraterrestrial intelligence. He stressed the importance of finding the right agent for your project; a less-famous agent who works closely with you to craft a proposal can be better than a big-name agent. Chorost’s favorite part of publishing his first book, Rebuilt, on having his cochlear implant installed, was how it let him join a national conversation on technology’s impact on society.

See all PDD 2015 highlights

Upping your editing game

Slate's Laura Helmuth gives sage editing advice. Photo by Rich Press
Slate’s Laura Helmuth gives sage editing advice. Photo by Rich Press
By Alexandra Branscombe

An editor works behind the scenes, taking all of the blame but none of the credit. This is one of the many characteristics of a good editor, according to a panel of experienced science editors at the DCSWA 2015 Professional Development Day session “Upping Your Editing Game.” The panel gave tips and best-practice advice to both new and experienced editors.

Getting started

There are many paths to becoming a successful editor, but most start out as writers, as was the case with Erika Engelhaupt, now online editor for National Geographic. “The dirty little secret is that most editors learn to do it on the fly,” she said.

The best way to break into editing as a writer, said Engelhaupt, is to edit a colleague or friend who needs help, or work at a magazine with a small staff where everybody does a little of everything. This is a great chance to learn new skills, and to find out if you really like or hate editing, she said.

Don’t be obnoxious

“The golden rule is to treat others as you would want to be treated, and edit others as you would want to be edited,” Engelhaupt said.

In order to follow this rule, there are a number of steps a good editor should follow. Don’t be obnoxious if you don’t have to be, advised Tim Appenzeller, chief news editor at Science. “The truth about editing is that you are going to annoy people; they might be grateful at the end, but along the way there is going to be some tension,” he said.

To avoid, or at least diminish, this tension, editors should answer their emails, not waste writer’s time by sitting on pitches, and know when to let go and stop editing, Appenzeller said. By following these guiding principles, editors will find that writers want to work with them, and they will build trusting relationships.

Trust

Trust is at the core of the writer-editor relationship. The editor trusts the writer to do the work producing the story, but an editor’s job is much more complex, explained the panel. Editors must be moving behind the scenes.

Part of an editor’s job is to protect his or her writers, said Laura Helmuth, the science and health editor at Slate. An editor must give all the credit to the writer, but be ready to take the blame when something goes wrong with a story, she said.

The editor is the unseen mover: selling stories up the chain of command or advocating for it to the social media team, added Engelhaupt. “You’ll know that you are doing a good job when writers come back to you,” she said. “When they keep improving over time, that means you have helped them get a little bit stronger.”

See all PDD 2015 highlights

Freelance Finance

By Teal Burrell

A few years after writing his first book, Michael Chorost “felt the squeeze.” He was freelancing for magazines and had received a decent advance on a second book, but still, he remembers, “It was tough to make ends meet.” He had no choice but to do what he knew was a bad idea: He dipped into his IRA to pay the rent.

Chorost wasn’t trying to discourage the audience of the “Freelance Finance” session at DCSWA’s 2015 Professional Development Day. Rather, as the moderator of the session, he was hoping people would learn from his mistakes. Although freelancers would rather chase stories than think about taxes, liability insurance, and living wills, understanding these topics is the necessary tradeoff for the freedom to pursue one’s own interests and set one’s own schedule.

Mark Stinson, a certified financial planner and accountant, advised avoiding problems like Chorost’s by having at least six months’ expenses saved for an emergency. Stinson discussed the importance of clearly defining financial goals for both the short term and long term, and suggested calculating three months’ expenses to evaluate what needs to change to align with those goals.

Stinson also suggested tracking the hours spent on each story, not just the dollars made. Piggybacking on that concept, Emily Gertz, one of the authors of the personal finance chapter in The Science Writer’s Handbook, suggested running a simple timer—hitting pause for breaks to get a snack or check Twitter—to see how long each assignment really takes and whether it’s worth it in the future.

Gertz encouraged freelancers to “think of yourself as your own top client” and to prioritize personal financial and health needs. If you haven’t been paid for weeks—or months—you need to be ready to stand up for yourself.

She also urged freelancers to take advantage of the Affordable Care Act. “Don’t pay the fine; get insurance,” she said, noting that you can’t work if you are sick. Using her own experience of having to go on a few months’ disability leave as an example, she reminded everyone that you never know when something unexpected will happen. “I’ve been disturbed by how many people are just counting on luck—something they’d never do for a story.”

In addition to health insurance, freelancers also need liability insurance. If you are working and receiving checks in your own name, people can come after your personal assets. For additional protection, Stinson said almost all freelancers should form a limited liability company (LLC); the alternative—an S corporation—is for a small business with multiple partners. The downside of an LLC is that you may have to pay extra taxes, but it is worth it, Stinson said. Some clients even strongly prefer to send payments to an LLC.

During the question-and-answer session, audience members asked about their personal situations—possible tax deductions, setting up LLCs, and disability insurance. But rather than advise on specific situations, panelists converged on the most important piece of advice every freelancer should follow: Meet with an accountant and get all these things ironed out, now. Then get back to chasing stories.

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Finding funds for international reporting

By Linnea Bennett

Many journalists picture an international reporting trip as a time to type prose in a Parisian café or scribble notes in the shadow of the Taj Mahal. But the topics that international reporters cover often lead them to much more rugged terrain—imagine covering conflict in sub-Saharan Africa or climate change in Vanuatu.

And yet there might be one thing more difficult than reporting abroad: finding the funding to do so.

This last point is what brought four panelists together at DCSWA’s 2015 Professional Development Day for a panel on international reporting. Each panelist represented an organization that provides grants or programs to help journalists report abroad.

From investigative journalism to environmental pieces, the organizations all had two basic tenets to their grant application process:

Pitch a story on an under-reported topic or that takes place in an under-reported country.
Have a media plan, preferably including an editor or contact at an organization who has expressed interested in publishing your piece.
None of the panelists’ organizations require grantees to have previous international reporting experience, nor do they require journalists to be full-time staff at a news organization. In fact, some of the organizations, like the Fund for Investigative Journalism prefer to support freelancers. For all of them, a well-thought-out media dissemination plan, with contacts at potential publishers, will suffice.

Aside from funding opportunities, the panel offered some advice on reporting abroad, which, for both veterans and first-timers, can be a daunting task.

Panel moderator Meaghan Parker, of the Wilson Center and the Society of Environmental Journalists, opened the event by joking, “Welcome to international science reporting—or, how to get paid to go on vacation.” But Parker, who has served as editor to several international reporting projects, was quick to point out that international reporting is not always a glamorous gig. “This is not sipping drinks and wearing sandals, but doing work in sometimes dangerous places,” she said.

Steve Sapienza of the Pulitzer Center on Crisis Reporting recommended that first-time travelers find a “fixer”—a person native to the city or country, who serves as a translator and guide, and is sometimes even a local journalist. A fixer is critical for helping reporters learn the local beat, organizing meetings and interviews, and, when one is reporting from a place that’s less-than-friendly to the press, even navigating the legal system when in a pinch. “Sometimes, it’s even your driver—depending on your budget,” Sapienza added.

One final tip from the panel addressed technology. All of the panelists agreed that getting a cell phone abroad is critical to reporting, and is generally both cheaper and less of a hassle than it is here in the States. Most international plans even come with pretty decent data packages. (Note: the panelists pointed out that none of this applies in Brazil, which, apparently, is a pretty difficult place to get a phone).

Some organizations, such as the International Center for Journalists, sponsor specific programs where many of these details are worked out ahead of time. The center has a broad geographic reach, with programs in countries like Japan and Austria.

The main objective of panel members was to remind journalists—staff and freelancers alike—that international reporting is a critically important field, and that their organizations are here to help journalists keep it thriving. As Melody Wilson of the International Reporting Project reminded the crowd, “We’re just here to support good journalism.”

For more information about the grants discussed at the panel, check out the resources below.

Organizations & Opportunities for Funding:

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The past, present and future of oral storytelling

NPR's Christopher Joyce explains why oral storytelling is here to stay. Photo by Rich Press
NPR’s Christopher Joyce explains why oral storytelling is here to stay. Photo by Rich Press
By Joy Ng

DCSWA is an organization of talented science communicators who take jargon-ridden science research and transform it into something comprehensible and compelling. A communicator’s tool of choice can vary among written words, sounds and images. As communicators, we know that with whichever medium we choose, it is the stories we tell that connect with people. Stories are full of “ah hah, I get it!” moments, leaving readers, listeners or watchers with a resounding sense of satisfaction.

From Homer to This American Life, oral storytelling is a medium that has stood the test of time. Some say its future is bright as well. What makes it so timeless? How does storytelling through sound differ from storytelling with written words and images?

To get an expert’s perspective on the power of oral storytelling, I spoke with Christopher Joyce, a science correspondent at NPR and a plenary speaker at DCSWA’s 2015 Professional Development Day.

Listen to my interview with Joyce on SoundCloud

See all PDD 2015 highlights

Ebola: A case study

Bill Hall of the U.S. Dept of Health and Human Services explains risk communication. Photo by Rich Press
Bill Hall of the U.S. Dept of Health and Human Services explains risk communication. Photo by Rich Press
By Arvind Suresh

The recent Ebola epidemic in West Africa, and the virus’s spread to the U.S., sent the American news media into a state of collective frenzy and spawned thousands of news stories. As a science writer, it was hard not to notice that there was a tremendous amount of misinformation to be found at every corner. I was forced to ask myself, what is the best way to communicate in this environment?

This quandary was the subject of the “Ebola: Case Study” session at DCSWA’s 2015 Professional Development Day. The panelists, Bill Hall, news director at the U.S Department of Health and Human Services, Joel Achenbach, reporter at the Washington Post, and Virgie Townsend, senior editor of communications and media at the Association of State and Territorial Health Officials, had all been in the eye of the Ebola storm and gave us an opportunity to reflect and learn.

Speaking first, Hall laid out the basics of risk perception and communication based on research conducted in this field over the past few decades. Discussing the importance of addressing both real and perceived risks in an emergency, he explained how the government channeled people’s fear into positive actions by encouraging them to check official Twitter feeds and educate themselves with the myriad of CDC communications materials on Ebola, including videos, fact sheets and infographics. This helped reduce the spread of unfounded rumors and fears, he said. Hall also emphasized that any organization communicating risk in a crisis should acknowledge fear and express empathy. “People want to know that you care,” he said.

Achenbach provided the view from inside a newsroom, explaining what he saw as the responsibility of journalists during the crisis. Amidst the fear-mongering, “our challenge at the Post was to be a good filter of the news so that we would not feed the hysteria.” This was not easy, he said, because even as he and his colleagues relied heavily on experts like Centers for Disease Control and Prevention (CDC) director Thomas Frieden, the information available was limited. Achenbach also mentioned that there were a few scientists whose views on the chances of Ebola mutating were outside mainstream scientific opinion, and journalists had the tough task of deciding how much “time and ink to give the outlier view,” especially when these views were being given coverage by other news outlets.

Townsend described her experience handling the crisis, pointing out that “the [American] public felt betrayed” when health care workers in the U.S. contracted Ebola, and that this contributed to a large portion of the panic response. She also discussed how social media, as disruptive as they were in spreading rumors about Ebola, could also be valuable tools for risk communicators to monitor public sentiment and craft their messages accordingly.

One key lesson from all three panelists was that mixed messages almost always have negative impacts. Illustrating this point, they said, was the example of Frieden stating that the CDC would “stop Ebola in its tracks.” Shortly thereafter, two nurses contracted the disease, eroding the public’s faith in the ability of the health system to manage the crisis. Even though Frieden had explicitly stated that a few cases of Ebola were to be expected, that part of the message was lost in the surrounding cacophony.

The session ended with a lively Q&A session that provided further insights and summarized the lessons learned during the Ebola crisis.

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The fine art of developing and pitching stories

Smithsonian's Beth Quill gives advice on pitching stories. Photo by Rich Press
Smithsonian’s Beth Quill gives advice on pitching stories. Photo by Rich Press
By Kristin Kokal

During the first breakout session of DCSWA’s Professional Development Day, editors from Science and Smithsonian magazines and two freelance writers discussed the art of developing and pitching science stories. Each panelist mined his or her experience to provide critical do’s and don’ts to aspiring freelancers.

Some of the most common tips included knowing your audience, connecting a story idea to the big picture, showing off your writing ability, doing some pre-reporting to prove that you have a good story, showing why your angle is different or new, and creating a storyline with characters, visuals, and a resolution. As David Malakoff, editor at Science, insisted, “Show me the story!” In other words, write the pitch as though you’re writing the story, not telling the editor what the story will be.

Yudhijit Bhattacharjee, a freelance science writer, noted that successful pitches are interesting not only for the reader but are for the writer. He also pointed out that some pre-reporting is necessary in order to ensure that you have a good story, but investing too much time without a guaranteed assignment comes with a risk: You may end up spending a lot of time on a story that never gets published.

The panelists showed attendees a few model pitches. Beth Quill, editor for Smithsonian, highlighted one successful pitch’s strengths and structure. The first paragraph gave a strong visual, allowing the writer to show off her storytelling skills. The second paragraph talked about the main scientific question the story would address, and gave some science background. The third paragraph gave a detailed explanation of why the story was important. The fourth paragraph gave context, connecting the story to the bigger picture. The last paragraph was more informal, as the writer provided a timeline for the article, how much it would cost (since it was a story that involved travel outside the U.S.), what she would be doing, and whom she would be interviewing.

Quill also pointed out that a great first paragraph, or writing your first paragraph in the way you will write the entire article, is a great way to show your writing skills as well as giving the editor an introduction to both your writing style and story at the same time.

Freelancers Bhattacharjee and Gabriel Popkin added other tips, such as including a tagline with your pitch, adding a strong human element, selling yourself (i.e., why are you the right person to write this article?), doing your homework on the editor and publication, making your contact information easy for the editor to find, sending your pitch in early if it’s time-sensitive, and thanking the editor for reading your pitch.

But you get your best chance at getting your story picked up by making your story interesting and new to an editor who may see dozens of pitches every week. Approach the topic in a unique way; give it a different perspective, be it weird or funny, panelists advised. No pitch gets anywhere with her if it can’t do that, said Quill. “Surprise me!”

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Skillful storytellers use elements of fiction to tell the truth

storytellersBy Allison Opitz

Science writing relies heavily on methods of both fiction and journalism—a delicate combination of literary techniques combined with the factual nature of journalism. A writer should engage the reader by creating characters, conflict, setting, dialogue, and telling details, but with one caveat: It all has to be true. This caution came from author Richard Panek, one of three panelists making up the “Secrets from Skillful Storytellers” session at DCSWA’s 2015 Professional Development Day in Washington, D.C.

The session’s central theme was how to tell a great scientific story, focusing on short, precise narrative. Panek offered a literary perspective; the other two panel members approached the topic from the journalistic side.

Christopher Joyce, a science desk correspondent at NPR, offered tips on how to tell stories orally. “Audio is a visual medium,” he said, where the writer’s task is to create a “movie in somebody’s head.” As a result, the writing must be “lean,” excluding what does not serve to drive the story.

Often, though, writers have difficulty writing shorter, linear pieces, as was the case early in the career of Liz Szabo, a medical news reporter for USA Today. “I would put everything I really think absolutely had to be in there, and it turns out that I needed to cut X number of words,” she said. As a former Victorian literature major, she had been trained to write long, but “being forced [to write short pieces] makes you prioritize” what needs to be there.

All of the panelists stressed the importance of creating a scene, no matter the length of the story. Much of the information for the scene comes from talking with the sources to “make them unpack their story,” as Szabo described, and asking open-ended questions, such as “Why?” or “What do you make of that?” or “And then what happened?” (as suggested by Joyce).

When asked about difficult sources on tough topics, especially in investigations, Szabo said, “Let people talk, because they’ll hang themselves so often.”

“If you want to be everyone’s best friend, choose another profession,” Joyce added.

For good conclusions, writers should “pick closing lines that summarize, but hint at where the story might go,” said Panek. Szabo said that a story should end with “a quote that looks out to the future,” and Joyce said that a story should answer the “so what?” question. Panek added that a conclusion needs to “call back” the original thesis. That way, the story is self-contained and memorable to the reader or listener.

In short, scientific stories use elements of fiction—characters, conflict and resolution, exposition—to tell the truth.

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Keeping it real with Joel Achenbach

Joel Achenbach entertains the crowd at PDD 2015
Joel Achenbach entertains the crowd at PDD 2015
By Sarah Hansen

It took an invitation to speak at DCSWA’s Professional Development Day for Joel Achenbach to consider himself a “real” science writer, notwithstanding decades of accolades for writing about an array of scientific topics. Despite his recent initiation into our ranks, Achenbach shared powerful advice focused on making science comprehensible for our audiences, and he elicited plenty of laughs along the way.

“Show me the guy with the tank of liquid helium on his back at the South Pole,” he said, referring to the hard labor done by researchers seeking gravitational waves that would provide evidence of cosmic inflation following the Big Bang. Achenbach emphasized introducing narrative and conveying science as a human process rife with uncertainty, “not just a stack of facts.”

He also encouraged us to “go ahead and ask the dumb question.” Inquiring what President Clinton keeps in his pockets or what the fossilized “chicken from hell” might have tasted like led to vivid stories. And don’t worry about what scientists may think—you owe it to your readers to thoroughly understand your material. “I don’t care if they think I’m dumb,” Achenbach said.

At the same time, it’s important to develop relationships with scientists. When Achenbach was tasked with writing a story about the initial BICEP2 findings on an extremely tight deadline (he laughed about missing an email with this subject line: “Major discovery about the universe to be announced Monday”), he called up scientists who knew the subject well, and every last one came to the rescue.

Achenbach also provided practical tidbits. “The number one rule of science writing is to get it right and be fair,” he said. Even in today’s frantic news world, he encouraged taking time to revise and printing out copy for editing. Cut your copy, don’t rely on adverbs and adjectives, and remember that the end of a story is as important as the beginning. If you’re stuck, do more reporting. And big ideas require short sentences.

Achenbach was optimistic about the future of science journalism. In the end, science writing “tells a story about real people doing things,” he said. That never goes out of style.

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The D.C. Science Writers Association is a group of journalists, writers, public information officers (PIOs), and audio and video producers who cover breaking research, science and technology. Our events bring together science writers for socializing, networking, science-based tours and events, and professional development workshops. The D.C. Science Writers Association is dedicated to providing a safe and welcoming experience for everyone, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, national origin, or religion. DCSWA does not tolerate harassment of members in any form.