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Hands-on Workshop (virtual): The Science of What Makes People Care
January 19, 2023 @ 7:00 pm - 8:30 pm
FREE. Virtual. Thursday, January 19, 2023, 7-8:30 pm ET.
The scientific evidence is piling up: people don’t act on information, they act on what they care most about. Researchers have distilled six core principles from behavioral, cognitive and social science that you can apply to help people care more about your work. In this lively and hands-on session, participants learn to apply these rules to their own work and leave with a science-based framework for approaching new communications challenges.
This session introduces you to one of the fundamental frameworks to get you started with a public interest mindset. Public interest communications takes a science-driven approach to strategic communications that results in lasting change on an issue that transcends the interests of any single organization and advances our greater good.
Learning Outcomes:
-Acquire a science-based framework for approaching new challenges
-Apply six core communications principles informed by behavioral, cognitive and social science
-Leverage soft power and building influence
-Apply inclusion framework to address issues of mutual concern with identified stakeholders
Led by Ann Searight Christiano and Matt Sheehan from the University of Florida College of Journalism and Communications.
FREE. Register here: https://us06web.zoom.us/meeting/register/tZcscOyhrTMqG9B8OSanut4lZRXmeZVYx4LH